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Project 04 · Fashion e-commerce

A fashion store with fast collection pages, size-aware product pages and a one-page checkout, served to web and mobile from one catalogue.

Market
India
Year
2026
Timeline
12 weeks
Team
5 people · PM, designer, 3 engineers
Delivered
Web store · Mobile web · Checkout · CMS

01

The challenge

Fashion shoppers browse a lot on mobile and leave when pages are slow or sizes are unclear. Running separate catalogues for web and app also doubles the work. The store needed speed, clarity and one source of truth.

02

Our approach

We built a Next.js storefront on a headless commerce back end, with edge caching for collection pages. Checkout fits on one page and uses Razorpay for Indian payment methods.

  • 01

    Fast collection pages

    Edge-cached listings with instant filters for size, colour and price, even on slower mobile networks.

  • 02

    Size-aware product pages

    Size guides and stock per size sit next to the add-to-bag button, not in a separate tab.

  • 03

    One-page checkout

    Address, delivery and payment on a single page, with UPI, cards and wallets through Razorpay.

  • 04

    Single catalogue

    Products, prices and stock are managed once in the CMS and published to web and mobile.

Platforms

  • Web store
  • Mobile web
  • CMS

Technology

  • Next.js
  • Headless commerce
  • Razorpay
  • Edge caching