Project 05 · Marketing site on a headless CMS

A marketing site the client's own team edits: reusable content blocks, live preview and one-click publishing, without waiting on developers.

Market: United States
Year: 2025
Timeline: 8 weeks
Team: 4 people · PM, designer, 2 engineers
Delivered: Website · Headless CMS · SEO

northline.co

Northline

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New · Spring release

Ship your story
at the speed of thought.

One workspace for every page, campaign and launch — edited by your team, delivered everywhere.

Start freeBook a demo

+38% signups

Instant pages

Edge-rendered in ms

Modular blocks

Compose any layout

Live preview

See edits as you type

cms.northline.co/editor

Pages / Home

Landing page

Published

HeroHeading · 2 CTAs

Logo strip6 items

Features3 columns

TestimonialsCarousel

+ Add block

Saved 2s agoPublish

The challenge

Every copy change or new landing page used to need a developer. Campaigns waited in a queue, and pages drifted off-brand. The team wanted to publish on their own without breaking the design.

Our approach

We built the site in Next.js and Tailwind CSS on Sanity, with a library of approved content blocks. Editors assemble pages from those blocks, preview them live and publish in one click.

01
Reusable content blocks
Heroes, feature grids, testimonials and forms that editors combine freely while staying on-brand.
02
Live preview
Editors see the real page update as they type, before anything goes public.
03
One-click publishing
Changes go live in a single step, and earlier versions can be restored if needed.
04
SEO built in
Titles, descriptions and social images are editable per page, and pages are tuned for Core Web Vitals.